Bachelor of Arts in Marketing

Lecturer
studyworldlanka
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Course Description

The Global College Malta BA in Marketing program will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence.

DURATION

3 years

AWARDING BODIES

The Global College Malta

ECTS

180

Entry Criteria

GCE A/L 2 simple passes, C pass for O/L English, any relevant qualification, which can be approved by GCM Academic Department.

Module Code
BAB-M01 Principles of Business Management
BAB-M02 Fundamentals of Management Accounting and Finance
BAB-M03 Human Resources Management
BAB-M04 Strategic Management
BAB-M09 Consumer Behavior
BAB-M10 Marketing Analysis
BAB-M11 Digital Marketing
BAB-M19 Research Methods
BAB-M26 International Marketing Management
BAB-M27 Services and Relationship Marketing
BAB-M33 Major Project – Marketing